Andorra Creates
We would like to present to you our collaboration with the Andorran Ministry of Culture in the creation of the Andorra Crea graphic identity and website.
A contemporary arts festival that redefines cultural expression in all its disciplines in our mountains.
Each art manifests itself through a distinctive chromatic spectrum. From dance to music, each discipline has its own unique color, creating a visual palette that captivates and distinguishes. Explore the richness of contemporary art through a range of hues that speak their own language.
Artistic disciplines are transformed into visual symbols, small geometric masterpieces that capture the essence of every creative expression.
The icons, reflecting the shape of the main logo, are not only recognizable but also flexible in their decomposition, allowing an infinite diversity of shapes related to each discipline.
With a carefully adjusted degree of taper, the icons strike a balance between uniqueness
and instant recognition.
Each geometric shape conveys a unique feeling that communicates directly to the user when exploring the disciplines. The taper, although subtle, adds dynamism and a sense of movement to the visual identity.
Andorra Crea's graphic identity stands as a testament to how simplicity can be impactful.
Contemporary design, in its minimalism, unfolds with an explosion of colors and shapes, transmitting energy and emotion. It is a fusion of the simple with the significant.
Minimalism is not a limitation, but a statement, a canvas where artistic expression meets graphic innovation.
Each shape, from the logo to the individual icons, encloses a distinctive purpose and meaning. By creatively decomposing these forms, we create visual connections between disciplines. The apparent simplicity of the forms hides a complexity that invites exploration, reflecting the intrinsic diversity of contemporary art. A story is revealed in each piece, a visual reminder that every artistic expression is a layer of meaning waiting to be discovered.
The website is an interactive showcase that immerses visitors in the wealth of contemporary art.
From the first click, you are immersed in
a visual experience. Smooth browsing
and carefully structured guides visitors through the various artistic disciplines, providing an insight
complete of the festival.
The page comes to life with a vibrant and unique palette for each discipline. Photographs, videos and graphics are strategically placed, bringing the essence of the festival to the screen with colors and shapes that reflect the visual identity of Andorra Crea
On the Andorra Crea website, geometric figures don't just frame, they tell stories. They act as clipping masks, shaping and highlighting the essence of each show. The use of the duo elevates this visual narrative, as each image adopts a dual palette that varies by artistic discipline, connecting directly to the visual identity of the festival. This play between cutout masks and duoto is not only aesthetic, but symbolic, transforming each image into an artistic representation that reflects the diversity and vitality of contemporary art in Andorra.
In Andorra Crea's social networks, the visual narrative follows the same captivating aesthetic that defines the website. Each post becomes a unique visual story, framed by geometric shapes that act as clipping masks, highlighting the uniqueness of each performance.
The use of the duo adds chromatic depth, evoking the essence of each artistic discipline. Communication in social networks thus becomes a complete visual experience, where each image tells a unique story, connecting the audience with vitality and diversity.
In collaboration with:
