biopeu
Biopeu is a company dedicated to health and well-being
of the foot In this case we had the opportunity to create a logo based on the meetings with the client. From Mersi Studio we are clear that the logo had to be: representative, relevant and versatile.
The color palette is based on two: turquoise and gray and as the main typeface we have chosen Gilmer, a typeface that is based on simple geometric shapes.
Characteristics of the logo
Adaptability
It is necessary that the logo can adapt to all kinds of reproduction and format to guarantee its communication. With good readability when reduced or expanded whether for web, print, embroidery, print or screen printing.
Representative
The logo must capture the essence of the brand and reinforce its message. The aim is to synthesize as much as possible the essence and personality of a brand. It must be true to the personality and identity that the brand represents.
Relevant
The logo design must be attractive to your target audience. That's why it's important to target the audience profile correctly. The appearance and finish of the logo design must always be fine and professional in order to reflect the solidity and solvency of the company