Essence

Sustainable gaming

Sector

Institutional

Services

We

Branding

Graphic design

Packaging

Esencia is a project that proposes a new approach to tourism in Andorra, combining nature and sustainability to promote more responsible and conscious tourism. The campaign, created by Mersi Studio, seeks to highlight the country's natural heritage, offering ecotourism activities that respect the environment and educate visitors on the importance of preserving it.

Based on data such as the fact that 90% of Andorran territory is unspoiled nature and that most tourists come only to shop, Essencia wants to change this trend, proposing a tourism model that encourages connection with the environment. It is not just about visiting natural spaces, but experiencing them in a respectful and sustainable way, contributing to their conservation and improving the well-being of the local community.



At Mersi Studio we have developed the graphic identity and the creative concept of the advertising campaign, shaping a discourse that inspires a change in the way of travelling and discovering the country. With Esencia, emphasis is placed on the transformation of the tourist into an active agent of environmental protection.