Essence

This project raises the idea of uniting two areas that are normally far apart such as tourism and sustainability.

The aim is to promote sustainable tourism

and activities that have little impact on the ecosystem.

That is, a responsible journey to natural areas that preserve the environment

and improve the well-being of the local population.

This project aims to encourage sustainable tourism and publicize activities respecting the main characteristics that define ecotourism.

The aim is to inform the tourist in what environment he is and what activities

he can do. That is, environmental education. It is not just a matter of visiting

a natural environment, but of doing so in a way that does not harm that environment.

The project is part of an advertising campaign aimed at promoting ecotourism

and to raise awareness that sustainable tourism is possible. Essence arises after

a research on the tourism of Andorra. 90% of the Andorran territory is not built

and that 68% of tourists only come to buy.