The People's House
The restaurant in the square of Andorra la Vella
Sector
Restaurants / Hospitality
Services
Branding
Art direction
Graphic design
Brand applications
XXSS Design
La Casa del Poble was born with the aim of recapturing the essence of traditional bars and restaurants, but with a modern, friendly, and honest approach. It's a space designed for sharing, enjoying good food, and feeling right at home.
For this project, we developed a warm, approachable, and easily recognizable visual identity, inspired by neighborhood traditions, home-cooked meals, and life around the town square. The graphic system combines a strong and expressive typeface with a simple and straightforward color palette, creating a brand with its own personality and great versatility in its applications.
The result is a coherent and memorable identity capable of conveying the essence of the restaurant to all its points of contact: menus, social media, signage and graphic elements of the space.