Poble Espanyol
Poble Espanyol has carried out a process of deep reflection on its value proposition that has led it to redefine its position and change its corporate identity.
The new brand of Poble Espanyol has the concept of duality: the space combines a structural and historical component with a dynamic and modern component that makes it such a versatile space.
From Plakton, a Barcelona-based communications agency passionate about branding and communication, they have created the entire identity of Poble Espanyol together with art director Manel Font and graphic designer Roser Padrés.
Mersi Studio has been able to collaborate on this great project and participate in the conceptualization of the logo and we have produced the animations that present the logo and visual identity, so combining the graphic elements we can see the different applications and teach the new identity in full.
In collaboration with:
Gerard Condal
Project leader in charge of
the relationship with the customer and management
of the project. In addition, he has participated in some specific phases such as initial research and audit, strategy and brand positioning and has led the development
of brand expression and the
its implementation.
Manel Font
Art director in charge of the conceptualization and development of graphic proposals as well as the deployment of the approved visual identity at all points of contact.
Roser Parents
Graphic designer who has participated in conjunction with
Manel in the initial stages of conceptualization and development of graphic proposals.