"My menstruation, my decision"
Government campaign
Sector
Ministry of Culture and Youth
Services
Branding
Graphic design
Packaging
XXSS Design
The "My period, my choice" campaign is an initiative of the Government of Andorra that promotes the use of reusable menstrual products, such as menstrual cups and panties, with the aim of reducing waste and promoting sustainability. At Mersi Studio, we were commissioned to create the overall image of the campaign. This included the design of the visual identity, developing a logo and representative graphic elements, the packaging for the menstrual cups and panties that were distributed free of charge, as well as the graphic design of promotional materials, such as posters and information leaflets. We also developed the campaign on social networks, creating digital content for dissemination on different platforms with the aim of informing and raising awareness among the population about the use of these sustainable products.
NEWS
Articles that refer to
The Government is promoting the campaign 'My period, my decision' which will include the free distribution of menstrual cups and panties.