Link-Up
Link-Up is an application designed to meet people and make plans with people in your city.
The image of Link up is aimed at a young audience in large urban centers. The colors, as well as the typography, reflect this young spirit eager to explore the unexplored and meet people. This video reflects the main concept of the brand: connecting and meeting people from your own city. It is important to note that this project uses geometric shapes, as in this case they represent how people interact with each other. Dry stick typography is something to highlight, as we wanted to represent a young, contemporary spirit and could not have been with a serif. The red tones represent passion and enthusiasm, especially when you join Link Up. The blue tones are made to create contrast with the main ones and thus to be able to emphasize objects, forms and typography.